When you’re looking at computer windows that layer on top of each other like paper, you’re looking at metaphorical rules for how computer interactions should behave, drawn from the physical world. Apple, in other words, is leaving behind iOS’s gaudy recent past in favor of the radical simplicity that made it the world’s most valuable company.īut skeuomorphism is really just the extreme manifestation of the root metaphors that are now embedded in all of our computer interactions. But Ive was finally saying them about software, in his new role leading Apple’s interface design. It’s about bringing order to complexity.” He could have said that in any of his videos about Apple’s hardware. True simplicity is derived from so much more than the absence of clutter and ornamentation. Instead, his video comments served up a succinct design philosophy: “There is a profound and enduring beauty in simplicity. Ive didn't offer a blow-by-blow account of details he remained seated in the audience next to Laurene Jobs. It is, according to Apple CEO Tim Cook, “the biggest change to iOS since iPhone.” And it may be one of the best things yet designed by Jony Ive, who announced iOS 7 in a short video at Apple's World Wide Developer conference. The new iOS 7 is radically simplified, incredibly flat, colorful, and multi-layered.
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